Footfall analytics: understand how people move through your spaces
The only footfall method in Europe approved by a data protection authority. Measure visitor flows with Wi-Fi, cameras, sensors and cellular data, fully anonymous, and turn them into decisions for retail, transport hubs, city centres and more.
The first footfall method in Europe approved by a data protection authority. Privacy-first, by design.
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Why teams choose Bumbee Labs
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Compliant by design
Visitors are never identified: the method produces anonymous, aggregated statistics and nothing else.
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Accurate, multi-source
Combine Wi-Fi, camera, sensor and cellular data into one consistent measure of how people move and dwell.
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Decisions, not just dashboards
A clear analytics platform and API that turn raw counts into trends, comparisons and actions your team can use.
Footfall analytics you can stand behind
Bumbee Labs is the only footfall method in Europe approved by a data protection authority. Here, compliance isn't a feature; it's how the technology works.
How we handle privacyApproved by a DPA
A European data protection authority reviewed our method, and approved it.
Anonymous by design
We measure visitor flows so individuals can't be identified. Privacy is built in.
People counting that respects privacy
Founded in Stockholm in 2011, Bumbee Labs helps retailers, property owners, transport hubs, museums and city centres understand how many people visit, how they move and how long they stay, without identifying anyone.
Our approach is unusual in one important way: a data protection authority has examined the method and approved it. You get the insight you need while staying firmly on the right side of GDPR.
How GDPR-compliant footfall analytics works →
Count with Wi-Fi, cameras, sensors, cellular network data or a hybrid of them all; the data lands in one place, a single analytics platform and API that make visitor flows easy to compare across sites, days and seasons.
- 2011
- Founded in Stockholm, Sweden
- GDPR
- Approved by a DPA
- Multi-source
- Wi-Fi, camera, sensor & cellular in one platform
What our partners say
At Ray our motto is customer success, and we are excited about our partnership with Bumbee Labs. Complimenting the seamless Wireless provided by Ray, our customers will now be able to leverage the deep analytics provided by Bumbee Labs and take informed business decisions to aid their growth.
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